For example, some content on desktop may only appear much lower below the fold on mobile and could be getting lost. Move maps are great at showing you what content is getting good attention, versus what is being mostly ignored.ĭesktop and mobile heat maps: Browsing on desktop is a very different experience to browsing on mobile, and side by side comparisons can help to show if the interactions differ as well. Hot spots show most frequently paused at areas research has shown to correlate between where people are looking and where their mouse points.
Move maps: These show you how users are using their mouse to navigate the page, showing move patterns and pauses. Click maps could help you determine if users are accessing certain areas of your site from a particular page, they can also show you where users might be getting distracted. Most clicked/tapped areas would appear red, then orange, then yellow. Desktop would show clicks and mobile would be taps or touches.
This is crucial if you want to know if users are reaching important information on that page.Ĭlick maps: These kinds of maps show you average data from interactions on both mobile and desktop devices. Scroll maps: These show you how far your users are scrolling down your page, the redder the area the more visitors have scrolled to that point. There are a number of different types of heat maps that help you investigate different aspects of user interaction on your website, we’ve listed them below: See how areas of the page display a heat signature that indicate the more popular portions over the less popular ones. It helps you to identify trends, or potential issues such as elements on a page appearing clickable when they are actually not. It’s important to have this data, because it allows you to see how far users scroll, where they are clicking, and what they ignore or pay special attention to. This helps you to immediately see where your users are clicking on, scrolling through or ignoring. The heat map shows you what users are doing on your web page where most popular elements are indicated with a hot spot (red) and unpopular elements are cold (blue). What is a heat map?Ī heat map is a visual representation in the form of graphical data where the values are depicted by colours. It’s visual and intuitive, making it a very popular tool for ecommerce optimisation amongst merchants. However, heat mapping is arguably the easiest tool to use for this very purpose that almost anyone can understand. There is a wealth of data available via your website’s analytics both on Google Analytics and Shopify’s analytics and reports that you could be using to pinpoint any issues or potential hurdles. Making random tweaks and changes to your site (like stabs in the dark) without the data to back it up is a waste of your valuable resources. Heat maps could very well be one of the keys to understanding what problems your users are experiencing on your site and where they’re getting caught up instead of making purchases. If your ecommerce store has been up and running for a while with purchases neatly ticking over but you’re not seeing the surge you expected to see by now, heat mapping is certainly something you should be adding to your process of optimisation.
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